NeroomCRM & Content Executive
Prishtina, Kosovo (On-site)Industry: iGaming / Sports Betting Operations & Tech
We are seeking a CRM Specialist / CRM Executive to join our team on-site in Prishtina, driving player engagement, retention, and reactivation strategies for our international markets.
In this role, you will sit at the intersection of data, sports culture, and direct-to-consumer messaging. Your primary objective will be to translate high-level business goals, major sporting moments, and analytical insights into compelling, high-converting campaigns across email, SMS, push notifications, and in-app channels.
We are searching for a talented, versatile marketing professional with a proven track record of executing high-performing campaigns in digital industries (such as e-commerce, fintech, SaaS, or telco). A major plus for us: we are explicitly looking past traditional retail betting backgrounds, preferring modern digital marketers who understand data-driven lifecycle flows. If you possess a genuine passion for sports and an eagerness to master the complexities of the digital sports betting industry, you will excel in this position.
Key Responsibilities
Plan & Execute CRM Calendars: Build, schedule, and optimize multi-channel campaigns—including email, SMS, push notifications, and web/app banners—anchored around major European football leagues, international tournaments, and high-traffic fixture lists.
Segment & Personalize: Group users dynamically based on behavioral patterns, lifecycle stages, preferred sports, and engagement levels to deliver targeted messaging.
Write Conversion-Focused Copy: Craft clear, engaging, and compliant promotions, bonus offers, and messaging in professional, fluent English that resonates with sports fans.
Analyze & Optimize: Track core campaign KPIs, including open rates, click-through rates (CTR), conversion rates, churn, and reactivation metrics, utilizing continuous A/B testing to refine performance.
Drive Commercial Initiatives: Translate commercial objectives—such as reactivating dormant accounts or increasing feature adoption—into creative, end-to-end marketing campaigns.
Balance Compliance & Creativity: Navigate promotional mechanics and responsible gaming guidelines to ensure all campaigns adhere to strict regulatory standards across international jurisdictions.
Candidate Requirements
On-Site Availability: Based in or able to commute to our office in Prishtina, Kosovo on a daily basis.
Weekend Rotation: Willingness to participate in a weekend coverage rotation (approximately 1 weekend out of every 3) to support live matchdays and high-traffic sporting events.
Sharp Attention to Detail: A meticulously sharp eye for detail, ensuring zero-defect execution on all copy, data segmentation rules, scheduling parameters, and promotional terms before any campaign goes live.
Core Marketing Expertise: Demonstrated hands-on CRM and campaign execution experience managing email, SMS, push, and retention workflows within industries such as e-commerce, fintech, subscription technology, or digital agencies.
Sports Affinity: A genuine interest in sports, with active tracking of major leagues, teams, tournaments, and sporting moments.
Communication Excellence: Professional fluency in written and spoken English, paired with exceptional communication skills.
Copywriting Skills: Strong content instincts with the ability to write concise, high-impact copy optimized for conversion.
Data Fluency: Comfort and proficiency in analyzing campaign metrics, segment performance, and customer lifetime value indicators.
Marketing Tool Ecosystems: Familiarity with industry-standard marketing automation and customer engagement platforms (such as Braze, Iterable, Optimove, Klaviyo, or HubSpot). While you will be helping us build and shape our own proprietary marketing automation tools, your experience using external platforms will directly inform and guide our ecosystem's architecture.
Adaptability & Drive: Prior iGaming experience is not required; digital marketing fundamentals, a modern data-driven mindset, and a product-building mindset are what matter most.